Isaac Adams-Hands

Resume: Text

A passion for the automotive world, including vehicles, driving culture, industry news and its history
Enthusiasm for digital SLR photography and off camera lighting
Proficiency in Aperture, Bedrock, Bridge, CDP, ComScore, Contribute, Dreamweaver, Final Cut Pro, Fireworks, Flash, Flex, illustrator, Omniture, Photoshop (CS3), Sharepoint, Knowledge of HTML, CSS, XML, Flash, SEO, SEM
Reynolds & Reynolds Software Expertise (Advanced)
Knowledge of Microsoft Office applications
Strong communicator
Knowledge of the domestic and international auto markets

Develop and manage a yearly calendar of special editorial projects such as coverage of major international auto shows, car launches and annual awards
Contribute creative ideas for new and/or improved content
Monitor and implement user trends in regards to content, layout and design; bringing forward ideas for new initiatives of design, navigation, functionality, format and quality of content
Source and compile specifications, articles and images for the Official Auto Show booklet / Buyers Guide which is sponsored by Auto Trader
Build and develop the new Auto Trader News Website and revamp Home Trader Website
Write succinct, creative and engaging headlines, cutlines, promos, articles and reviews
Monitor website performance and produce actionable reports to optimize navigation, design and copy
Ensure that best practices for Search Engine Optimization (SEO) are followed, understood and employed
Manage and provide content direction to relationship with journalist and bloggers
Ensure site content is kept up to date
Photographer

Worked in conjunction with online clients, freelance writers and photographers
Wrote succinct, creative and engaging headlines, cutlines, promos and articles and reviews
Developed and managed a yearly calendar of special editorial projects (such as coverage of major international auto shows, car launches and annual awards)
Reported on website traffic statistics
Managed online advertising and supporting e-mail marketing programs
Ensured that best practices for Search Engine Optimization (SEO) were followed, understood and employed
Played a lead role in training fellow employees on the use of the content management system and its ongoing maintenance and management
Monitored and implemented user trends in regards to content, layout and design; bringing forward ideas for new initiatives of design, navigation, functionality, format and quality of content
Ensured site content was kept up to date